Global retail jewellers Diamonds Factory have opened a brand new Cardiff store, located in the historic Royal Arcade.
The move from a local serviced office to a dedicated retail location marks the next stage in the brand's development in Cardiff, bringing its personalised diamond jewellery experience to the wider South Wales.
Diamonds Factory specialises in made-to-order diamond and gemstone jewellery, giving customers the opportunity to explore designs and specifications to suit their individual preferences, occasion and budget.
From engagement rings and wedding bands to anniversary gifts and bespoke pieces, the brand focuses on providing choice and a personalised purchasing journey.
From local presence to a dedicated retail experience
The move represents an important step in the brand's commitment to Cardiff and the surrounding region, creating a more visible and accessible destination for customers exploring made-to-order diamond and gemstone jewellery.
A dedicated store will provide a setting in which customers can explore jewellery designs, discuss their requirements and receive support when choosing pieces for important life events. It will also give the brand a stronger physical presence in the local market, helping more customers discover the benefits of its made-to-order approach.
Tony French, Retail Property & Business Development Manager at Diamonds Factory, comments:
“Cardiff is an important market for Diamonds Factory, and moving into a dedicated retail store represents a natural next step in our retail development here. The captivating Royal Arcade is right in the heart of the city centre and the perfect place to make our brand more accessible to customers. We wanted to provide an environment where they can explore our collections, discuss their requirements and receive personalised guidance when choosing jewellery for life's most important moments.
“For customers considering engagement rings, wedding jewellery or other milestone purchases, the store will provide an additional way to connect with the brand and explore its made-to-order offering.”
Shop Diamonds Factory’s latest Chrstmas gift sets online and in the new Cardiff store.
Diamonds Factory has recently launched a brand new men’s jewellery collection, featuring popular signet rings, necklaces, and stud earrings.